Oscar Mayer is changing the name of the Wienermobile. Wait – WHAT??
Oscar Mayer announced this week that they’re changing the name. They’re calling it – the Frankmobile!
Oscar Mayer is saying that the change could possibly be permanent – but it’s most likely just a stunt to promote a new recipe that they’re rolling out for their new recipe franks. No – it’s not because people all of a sudden have a problem with the word “wiener” – it’s a marketing thing.
Believe it or not, the Oscar Mayer “Wienermobile” has been around for 87 YEARS. The 27 foot long, six ton hot dog on wheels, hit the road in 1936 and became one of the most iconic, and noticeable, vehicles across the United States.
The change is meant to promote a new recipe for their weinies – franks – which they’re rolling out this summer. The new formula for their All Beef Franks will feature a “more balanced flavor profile and iconic beefy taste.” The last time Oscar Mayer changed its recipe in 2017.
The hot dog packaging will be updated as well, but the actual Wienermobile itself will not be changed, other than some decals on the side of the vehicle that announce the name change. By the way, there isn’t just one Wienermobile – Oscar Mayer has SIX of these hot dog cars driving around the country at any given time.
The Wienermobile is iconic, so it’s very hard to believe this will be a permanent change. But their spokespeople are being coy about it. They say they’re “trying out [the name] to see if it ‘cuts the mustard’ with its fans.” We “relish” the ambition…
Let them have their fun with the name change for a short while. After that – BRING THE WEINERMOBILE BACK!
Here’s where you can track the Frankmobile, and here’s one of those famous commercials –
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