I want my MTV! We were all saying it. And it was 43 years ago today, August 1, 1981, that we watched The Buggles kick off this new video music channel – and it was glorious. Music videos all day long.
MTV Defined All Things 80’s
The 80’s were a colorful, indulgent, “no worries” time if you were a teen. When MTV was launched, me and my friends would sit in front of the TV for hours, anxiously waiting for the next video. Who would it be? Michel Jackson’s Thriller? George Michael’s butt video (Faith)? Duran Duran in the boat (Rio)?
I want my MTV! Nina Blackwood, Mark Goodman, JJ Jackson, Martha Quinn, and Alan Hunter would give us all the info we needed on those videos, and artists, cause they were totally cool, and totally in the know.
MTV Perfected A Really Simple Concept
The concept behind MTV was simple: Show music videos and content related to music – all day long, every day. And it worked phenomenally. The golden age of MTV lasted from the early 1980s to around 1992, and in its heyday it had a massively huge impact on the music scene.
If you’re old enough to remember the launch of MTV on August 1st, 1981 at 12:01 A.M., this will bring you right back. Yes – somebody put the first two hours of MTV on YouTube, and it will immediately time machine you right back to that day, and time, and feel.
Everyone now knows the first video they played was “Video Killed the Radio Star” by The Buggles. You’ll also see all of the original VJs introduce themselves, plus the very first ad that ever aired on MTV, for a three-ring binder called The Bulk. It was followed by a commercial for “Superman 2”.
MTV Made Music History
For many, the 80s and 90s represent the most interesting stage in music video history. With huge budgets to spend, a number of revolutionary music videos were released.
The iconic “Thriller” video, and A-ha’s amazingly clever and creative “Take On Me” represents music videos that were hugely influential at the time, that cemented MTV as a cultural force. There’ was incredibly powerful about visuals and imagery being combined with music. Each video was like a mini movie. And videos quickly became a large part of creating music.
Here is the link for that first two hours of MTV. Go put on your neon Dolphin shorts, your headband, and your Reeboks, and scroll through it.
And here are the first ten videos that were played on MTV. I WANT MY MTV!